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This brief tackles the crucial role of public diplomacy in enhancing India's global influence. It argues that India should exert effort to communicate its rich cultural heritage and economic growth story to foreign audiences, and recommends a roadmap that involves linking public diplomacy to national security, the establishment of a specialised public diplomacy agency, and creating the position of a chief public diplomat. A well-structured public

Soft power in South Asia has ushered a fear of retaliation; negative impacts such as debt traps appear less threatening to these countries than turnin